FREE UK shipping on orders over £75 and fixed rate international shipping

How to wear Viva Magenta

The colour pink has certainly been having a moment in recent years. Since the rise of “Millenial Pink” in 2016, and with a new generation embracing the colour, all shades of pink have been increasing in popularity.

It is therefore no surprise that Pantone have announced that their 2023 colour of the year will be “Viva Magenta”. 

“Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” (Pantone website)

We have seen this trend growing here in the Lamazi studio, with the colour Magenta becoming one of our most popular colours this year. Other fabric brands have been embracing this strong shade of pink too. Meet Milk introduced the new shade “Punch”, Atelier Brunette included the new shade “Dahlia” in their summer collection and Cousette have a new shade “Aster”.

Meet MILK Saba Sheer Punch with Tencel Lyocell Fibres

Atelier Brunette Loom Off-White Linen Viscose Fabric featuring the new Dahlia pink shade.

Cousette Aster Solid Viscse Twill Fabric

Strong cool pinks like Magenta are physically stimulating due to the high intensity of the colour. It is sometimes seen as a more ‘grown up’ pink which could be a reason for its increasing popularity. 

To celebrate this new colour of the year, we have created a colour collection ‘Viva Magenta’ online with all types of fabric to add to your me-made collection, along with lots of inspiration on how to wear it. 


Colour Combinations

Magenta is an easy colour to wear for many people, with a balance of both warm and cool tones. This balance means it pairs well with many different colours, from vibrant orange to soft blush pink.


Add some joy and vibrancy to your winter wardrobe with this colourful combination. Pink and Green should always be seen in our opinion!

Top Tip: If full head to toe colour blocking is too much for you, keep your outfit neutral with denim and white, then add a pop of colour with accessories and jackets. 


Serene Sandwashed Viscose in MagentaMind the Maker Organic Sweat in Jolly Green and Matching RibAbstract Grid Viscose Poplin


Serene Sandwashed Viscose in Magenta, Atelier Brunette Tile in Matcha Leaf Linen Blend fabric, Floral Circles Cotton Poplin

Meet Milk Punch Hoya Linen Jacquard with Tencel fibres, Atelier Brunette Tile in Matcha Leaf Linen Blend fabric 


‘Viva Magenta’ will pair well with cool blue shades if you want to tone down your look. Pair it with denim or a classic blue shirt to achieve this look. 


Meet Milk Lapis Light Diamond Jacquard with Tencel Fibres, Leaves in Blue Viscose Jersey fabric, Essential Chic cotton jersey in purple


Zoe in Pink Viscose Poplin. Cousette Debbie Aster Viscose Crepe, Serene Sandwashed Viscose in Navy 


Alternatively if you want to tone down this vibrant shade but need a warmer colour, shades of brown work well with it. Everything from classic camel to caramel and deep rich browns will tone in with this shade.


Cousette Aster Solid Viscose Twill, Nani Iro Piece by Piece Linen fabric, Lise Tailor Wonderland EcoVero Viscose Fabric, Meet Milk Derby Ribbed Jersey in Pecan


Serene Sandwashed Viscose in Magenta, Cousette Simone Ecovero ViscoseMeet Milk Derby Ribbed Jersey in Pecan


 Atelier Brunette Flow Night Ecovero Viscose, Eglantine & Zoe Fago Mulberry Viscose Twill, Eglantine & Zoe Solid Caramel Viscose Twill 

For a look that exudes luxury and strength try Magenta and Purple. These shades come from the same colour family, making them an ideal combination. 

Top Tip: Pairing a print with a solid colour, as seen in the fabric combinations below, can break up this strong pairing and make it easier to wear. 


Leaves in Blue Viscose Jersey fabricSerene Sandwashed Viscose in Magenta, Meet Milk Derby Ribbed Jersey Purple Night, Meet Milk Two Tone Check in Purple Night


For a rich tonal combination we love Magenta paired with Red. Magenta comes from the Red family, so similar to purple, pairing these 2 strong shades will be easy. It will look just as good with a primary ‘post box’ red or deeper shades of burgundy.


21 wale Cotton Needlecord in Fuchsia, Lise Tailor Firework Flowers Viscose Fabric   



Another easy combination belonging to the red family is Magenta and Orange. These bold and vigorous shades can be toned down with a ‘red-orange’, like Meet Milks Cider shade as seen below. 

Meet Milk Cider Light Diamond Jacquard, Cousette Mirage Dark Viscose, Cousette Aster Solid Viscose Twill.



Key Garments to Make

Really with this trend, anything and everything goes. Skirts, Suits, Dresses, Knitwear and Coats will easily slot into your existing wardrobe and bring some joy to your day.

Serene Sandwashed Viscose in Magenta,

Dhurata Davis Olive Skirt 

Skirts are the perfect garment to invest your time in as they can be paired with many items and styled to suit all seasons. Choose a maxi length with volume like the Dhurata Davis Olive skirt or choose something more slinky like a bias cut skirt. 


Cousette Indira Aster EcoVero Viscose

Friday Pattern Company Saturday Set

The latest release from Friday Pattern Company is another versatile make that can be taken out for drinks or paired with cosy knitwear or jeans for a more casual look. In Cousette’s new Indira Print in Aster you will feel powerful and fearless. 


Mind the Maker Organic Brushed Sweat in Fuchsia 

Chalk and Notch Page Hoody

Stay cosy in the Chalk and Notch Page Hoodie in the latest Mind the Maker Organic Brushed sweat fabric. You can keep the original length of the pattern of lengthen the body to wrap yourself up in even more of this soft and warm fabric. 


Pure Boiled Wool in Magenta

Bella Loves Patterns Traveller Coat

If you want to incorporate Viva Magenta into your wardrobe everyday you can make a coat in this shade using our Pure Boiled Wool. While this piece will be an investment in your time, it will bring joy and vibrancy to your wardrobe for years to come. 


Lise Tailor Firework Flowers Viscose


Fibre Mood Lucille Dress

For your next party look the Fibre Mood Lucille dress will stand out in Lise Tailor’s Firework Flowers viscose. 



Atelier Brunette Dahlia Linen Viscose Fabric

Friday Pattern Company Heather Blazer

Cousette Magnette Trousers 

Feel fearless in the ultimate power suit! Again, this is a versatile make that can be paired together or worn separately. Either way, you will feel ready to take on the world when wearing these pieces. 


Cousette Hariette Shirt in Debbie Aster Viscose Crepe

For a more understated look, a blouse in a vivid magenta shade will create a more subtle nod to this trending colour and can easily be paired with trousers or skirts already in your wardrobe. 


Pantone chose this colour as it is “a transformative red tone capable of driving design to create a more positive future.” We are excited to see more of this beautiful, joyous colour over the next year and see what positive affects it can bring to our lives. 


Shop the full Viva Magenta collection here and head to our Pinterest Board for lots more inspiration on how to wear this colour. If you would like to learn more about colour theory and how each of these colours can affect your mood, head to our “Colour and You” blog


  • Love all this inspiration. Feeling inspired to wear more magenta!

  • This is so beautifully presented. Your fabric suggestions and use of colours are inspirational. A delight to open this email this morning

    Leigh Whiting

Leave a comment

Please note, comments must be approved before they are published