The colour pink has certainly been having a moment in recent years. Since the rise of “Millenial Pink” in 2016, and with a new generation embracing the colour, all shades of pink have been increasing in popularity.
It is therefore no surprise that Pantone have announced that their 2023 colour of the year will be “Viva Magenta”.
“Pantone’s Color of The Year, Viva Magenta 18-750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” (Pantone website)
We have seen this trend growing here in the Lamazi studio, with the colour Magenta becoming one of our most popular colours this year. Other fabric brands have been embracing this strong shade of pink too. Meet Milk introduced the new shade “Punch”, Atelier Brunette included the new shade “Dahlia” in their summer collection and Cousette have a new shade “Aster”.
Atelier Brunette Loom Off-White Linen Viscose Fabric featuring the new Dahlia pink shade.
Strong cool pinks like Magenta are physically stimulating due to the high intensity of the colour. It is sometimes seen as a more ‘grown up’ pink which could be a reason for its increasing popularity.
To celebrate this new colour of the year, we have created a colour collection ‘Viva Magenta’ online with all types of fabric to add to your me-made collection, along with lots of inspiration on how to wear it.
Magenta is an easy colour to wear for many people, with a balance of both warm and cool tones. This balance means it pairs well with many different colours, from vibrant orange to soft blush pink.
Add some joy and vibrancy to your winter wardrobe with this colourful combination. Pink and Green should always be seen in our opinion!
Top Tip: If full head to toe colour blocking is too much for you, keep your outfit neutral with denim and white, then add a pop of colour with accessories and jackets.
‘Viva Magenta’ will pair well with cool blue shades if you want to tone down your look. Pair it with denim or a classic blue shirt to achieve this look.
Alternatively if you want to tone down this vibrant shade but need a warmer colour, shades of brown work well with it. Everything from classic camel to caramel and deep rich browns will tone in with this shade.
For a look that exudes luxury and strength try Magenta and Purple. These shades come from the same colour family, making them an ideal combination.
Top Tip: Pairing a print with a solid colour, as seen in the fabric combinations below, can break up this strong pairing and make it easier to wear.
For a rich tonal combination we love Magenta paired with Red. Magenta comes from the Red family, so similar to purple, pairing these 2 strong shades will be easy. It will look just as good with a primary ‘post box’ red or deeper shades of burgundy.
Another easy combination belonging to the red family is Magenta and Orange. These bold and vigorous shades can be toned down with a ‘red-orange’, like Meet Milks Cider shade as seen below.
Key Garments to Make
Really with this trend, anything and everything goes. Skirts, Suits, Dresses, Knitwear and Coats will easily slot into your existing wardrobe and bring some joy to your day.
Skirts are the perfect garment to invest your time in as they can be paired with many items and styled to suit all seasons. Choose a maxi length with volume like the Dhurata Davis Olive skirt or choose something more slinky like a bias cut skirt.
The latest release from Friday Pattern Company is another versatile make that can be taken out for drinks or paired with cosy knitwear or jeans for a more casual look. In Cousette’s new Indira Print in Aster you will feel powerful and fearless.
Stay cosy in the Chalk and Notch Page Hoodie in the latest Mind the Maker Organic Brushed sweat fabric. You can keep the original length of the pattern of lengthen the body to wrap yourself up in even more of this soft and warm fabric.
If you want to incorporate Viva Magenta into your wardrobe everyday you can make a coat in this shade using our Pure Boiled Wool. While this piece will be an investment in your time, it will bring joy and vibrancy to your wardrobe for years to come.
For your next party look the Fibre Mood Lucille dress will stand out in Lise Tailor’s Firework Flowers viscose.
Feel fearless in the ultimate power suit! Again, this is a versatile make that can be paired together or worn separately. Either way, you will feel ready to take on the world when wearing these pieces.
For a more understated look, a blouse in a vivid magenta shade will create a more subtle nod to this trending colour and can easily be paired with trousers or skirts already in your wardrobe.
Pantone chose this colour as it is “a transformative red tone capable of driving design to create a more positive future.” We are excited to see more of this beautiful, joyous colour over the next year and see what positive affects it can bring to our lives.
Shop the full Viva Magenta collection here and head to our Pinterest Board for lots more inspiration on how to wear this colour. If you would like to learn more about colour theory and how each of these colours can affect your mood, head to our “Colour and You” blog.